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// PROJECT 04

Lucid Motors x CultureCon

Services:

Creative & Experiential Design · Event Production & Management

CultureCon 2025 called for something different. Lucid Motors wanted a presence that felt less like a brand booth and more like a destination — a space where guests could slow down, connect, and experience the Lucid Gravity on their own terms.

BlackOps delivered the Retreat + Gravity Lounge: a custom 45' x 30' immersive outdoor activation designed to blend luxury, culture, and community into a single cohesive environment. The space featured portrait moments, wellness experiences, live DJ sets, and what became one of the weekend's most talked-about moments — an impromptu double dutch competition that stopped foot traffic and drew a crowd.

The build was conceived, produced, and executed in under a month. From the initial creative concept through full on-site execution, BlackOps managed every element of the production to ensure the finished environment matched the vision and the brand standard Lucid Motors required.

At a Glance:

Custom 45' x 30' experiential build

Less than 1 month of lead time

Multi-sensory brand activation

Featured vehicle: Lucid Gravity

Close-up of the rear side and window of a silver SUV with “Gravity” branding, parked under a structure with striped ceiling lights reflecting on the car’s surface. A metallic Lucid SUV is displayed on a wooden platform beneath a modern pavilion with a “LUCID” sign, outdoors under clear skies.
A Lucid electric car is displayed on a platform at an outdoor event, with tables, chairs, and people nearby. A modern building stands in the background.
Close-up of the rear side and window of a car with the word "GRAVITY" on the trim, reflecting ceiling lights and a blurred building in the background. A metallic Lucid SUV is displayed on a wooden platform beneath a modern pavilion with a “LUCID” sign, outdoors under clear skies.
A Lucid electric car is displayed on a platform at an outdoor event, with tables, chairs, and people nearby. A modern building stands in the background.
Black and white abstract geometric sculpture resembling inflated tubes arranged in a radial pattern on a plain background.

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A group of people pose together indoors in front of a “Creator Collective” banner, smiling at the camera. Some wear lanyards and badges.